Movie Trailers: Shifts in Perspective

One of the movies coming out this Friday is The Woman in Black, starring Daniel Radcliffe.  As his first role after Harry Potter, most of the anticipated audience will be Potter fans eager to see how Daniel steps in to more adult, challenging roles.  I was curios to see how the editing of each of the trailers would subtly vary the focus of the film.

Don’t get me wrong, Daniel Radcliffe is shown plenty in each of them.  However, after watching them all several times (I will probably now have nightmares tonight, so fair warning for all of those who don’t like scary movies), it’s clear that the editing choices shift the focus slightly in each trailer.

This first trailer, entitled “Tremble,” is the shortest and most “teaser-like” of them all.  While the child’s voice-over is consistent in each of the trailers, this one focuses on promoting the film as “the scariest movie of the year.”  Another trailer that has been aired over the past week shows audience members’ reactions as their watching the film, much like each of the Paranormal Activity trailers.  The editing in this trailer focuses more on the battle between Radcliffe’s character and the Woman in Black, which is what you would expect from your typical ghost story.

This next trailer, I confess I hadn’t seen this one prior to visiting the official site and watching it there, showcases the Woman in Black herself.  Again, Radcliffe’s conflict with her ghost is highlighted, but rather than just showing her tormenting him, this trailer also delves into how she affects the townspeople.  We never get more than a glimpse of her, but the addition of townspeople, most especially the children, adds another layer to the film that wasn’t shown in the previous trailer.

As mentioned earlier, the editors and producers know the biggest draw they have for the film is Daniel Radcliffe.  This next trailer, which is actually a variation of the first trailer they released with the addition of the last fifteen seconds, emphasizes both his involvement with the film and the film’s release date.  In addition, the nursery rhyme gives more of the back story and shows how deeply the Woman in Black appears to affect the surrounding town, especially the children.  This is demonstrated with the nursery rhyme, the opening set for the trailer, and the multiple shots of children throughout the spot.

This last trailer, which I have also never seen aired on TV, delves more into the Woman in Black’s back story.  The emphasis on the children is still present, but now it carries a heavier meaning.  Having a ghost terrorize children is one thing, but having her do it because she lost her own child not only humanize the villain of the story, it also raises the stakes because, as I just learned, Radcliffe’s character has a son.  Now, not only is he fending off this ghost in defense of his life, but he’s also fighting to protect his child from harm.

I’m not a fan of horror movies, but I’m curious to see how accurately the movie is portrayed in these trailers.  I’ll keep you posted.

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This entry was written by juliannalopez and published on February 2, 2012 at 1:51 am. It’s filed under Movie Trailers and tagged , , , , , , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

5 thoughts on “Movie Trailers: Shifts in Perspective

  1. Most of the time, the parts shown in the trailers are the best parts of the film, typically thats how it is. Im not a fan of horror films idea, so i guess wouldnt find out.

  2. Pingback: Lady Luck Productions » Movie Trailers: Shifts in Perspective « Let's Get Visual Visual

  3. kelpeterson on said:

    Scary movies aren’t really my cup of tea either, but I like the idea of comparing the message in the trailers to the overall film, finding out which best represents the film and which are more for fluff and dragging in movie-goers. I hope you get to have lots of fun with this topic this semester. It sounds like a blast! (Class movie trip, anyone?)

    • Hahah! I’d have to pass on that movie. Scary movies definitely aren’t my thing.

      But, yeah, this is a very interesting topic to explore during the semester! Since I don’t watch TV, I never know what movies are coming out… so this will keep me up to date for at least the semester 🙂

  4. tarrmart on said:

    Well, I love horror movies, along with the fact that I just love movies in general. I think this is a great idea, especially considering that each trailer obviously evokes different feelings and messages. I’m excited to read your posts through the semester and see how these trailers either highlight the movie or make it seem different than what it really is. I’ve definitely been disappointed a few times from seeing a promising trailer only to find out they were the ONLY good parts of the whole movie.

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